social media.

Love it, hate it — just don’t avoid it.

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These days, social media is a must, but the platforms you choose — and how you choose to use them — can give you a whole lot of bang for very little buck. However, from advertising to content calendars to navigating scheduling tools, putting together a social media plan can feel a little like drinking from a fire hose.

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And, like the rest of your content, your feeds need to tell your story in a vibrant way that accurately reflects your brand and appeals to your audience groups. (No pressure.) That means regularly offering current and potential followers fresh, appealing content that’s of use to them…which, in turn, makes it very much of use to you.  

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Whether I’m filling the feeds of a small business, publisher, or academic institution, I know I’ve got to bring the social etiquette like the online answer to Miss Emily Post. <snort> As the voice of their brand, I’m entering a very particular conversation — and I need to know what I’m talking about. What’s more, every last detail needs to be on point.

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• Content calendars

• Scheduling tools

• Advertising

• Videos, reels, memes, GIFs

• Infographics

• Photography

• Analytics

• Contests

• Live events

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